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Maui Graphic Designers
win top awards from state body ..continued
"I understand the winner
is selected by the previous winners," she said.
"I guess they are familiar with my work, although
it's mostly in design categories."
But she has won a number of Peles in
various design categories, enough that she couldn't
remember just how many over the six years she has been
on Maui. "It's about 12 to 15," she said.
"I was very shocked, dumbfounded
basically, because I really don't know how I was selected.
I'm still shocked. It's really quite flattering,"
she said.
For Potratz, it was a particularly satisfying
recognition for someone who is passionate about the
role of good, professional design in business. Emphasize
"professional."
Too often, she thinks, managers settle
for too little. Or, too many people have approval rights,
and so a good start leads to a less-than-satisfactory
finish.
So she cherishes her clients who share
her perfectionism, like Four Seasons General Manager
Radha Arora, who is leaving Wailea to manage the Regent
Beverly Wilshire.
For the Four Seasons spa brochure, she
had a selection of photographs, in bright colors but
- to her taste for this assignment - lacking the subtlety
for the image that Four Seasons' exclusive spa seeks
to project.
For a different client, with a somewhat
less tony spa, she's done brochures that do use bright
photos.
For the Four Seasons, she choose a muted
palette and looked within her supply of photos for lines
- of a woman's face, for example - that could be made
to carry a sort of mountain-range theme through the
several pages.
For the copy, she selected different
Hawaiian plants, like noni, whose qualities illustrated
the theme, 'Tis the Season, Be Generous (to yourself).
Article
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