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Maui Graphic Designers win top awards from state body ..continued 2
For shape, she selected a variety of page widths, which required her printer - Edward Enterprise in Honolulu - to work carefully, because the lines of type on the different pages had to match up exactly.
For additional photography, she turned to Mauian Lynnie Marie, who is a fine arts rather than a commercial photographer.
Nonprofessionals presumably would not be conscious of all these carefully orchestrated effects, but Potratz says the message comes through all the same.
She says her firm's specialty is branding and building corporate identities. "It's all about communication."
The design judges were Marc English of Marc English Design in Austin, Texas, Terry Marks of Marks Design in Seattle and Matthew Pashkow of Digital Soup in Los Angeles.
Barbara Scott of the federation said Potratz's entry won "the ultimate compliment: All three judges said they wished they had produced the piece."
In the past three years, Agape Design has scored a series of top finishes - Top 5 in Print in 2002 from the American Institute of Graphic Arts, a Judge's Award in 2003 for body of work from the advertising federation, and Best in Show this year.
Apparently no other design firm has won all three, in part because the Judge's Award is seldom given and was not given this year.
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There are great books available to help a graphic designers come up with a color scheme for their graphic design or web design. Here are some recommended ones...
Pantone Guide to Communicating with Color
A Guide to Graphic Print Production
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