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OXFORD - When Interactive Media Studies launched its first class at Miami University in 1996, 11 students signed up for the interdisciplinary approach that brings real-world business problems to students about to embark upon careers.
The innovative program has caught on.
Last year, 900 students took classes in the 11-course department, which directs students and faculty from art, computer science, economics, educational leadership, journalism and marketing departments to solve problems for client companies.
Why would firms pay $20,000 - it's $10,000 for nonprofits - for Web, interactive, e-commerce and other high-tech services from college seniors and juniors?
Perhaps because sleep-deprived college students on deadline tend to work like whirlwinds - particularly when a prospective boss is watching every move.
"We are getting a real good value," said Sandy Ping, president and chief executive of Blue Ash-based VentureForward.
His company has contracted with Interactive Media Services for an interactive compact disk that will be used as a marketing tool to explain to prospective customers the knowledge-management capabilities of VentureForward.
"I calculated it out," Ping said. "We are probably getting this work done for less than minimum wage.
"Also, we are in a growth mode and are interested in picking up some graduates as new hires. We saw this as an opportunity to see the students in action."
Interactive Media Studies was founded with a $1 million grant from Procter & Gamble Co.
Glenn Platt, director of IMS and a professor in the program, realized in the mid-1990s that companies were drowning in a sea of information and misinformation about the Web and interactive media.
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