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Companies wondered how new media would change operations, customer relations and client services.
What's more, university departments and disciplines had walls: Journalists did not communicate much with artists; business majors did not interact with computer science majors.
"The faculty recognized what everybody now sees as obvious: When it comes to the world of digital development and e-commerce, disciplinary silos don't make a whole lot of sense," said Platt.
"You need to understand the big picture and academia is really bad at that. Academia is really good at trees but really bad at forests."
At the time, the university had three classes on how to make a Web page, but no class on how to write for the Web, Platt said. "There was no coordinated effort going on," he said.
A handful of faculty came together to create an approach that would educate students and bring consulting services to area companies - and services and products, eventually, to consumers.
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