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Article Continues....
Jeffrey Zeldman
Sub-pixel anti-aliasing in Mac OS X and Windows Cleartype is changing the landscape. In OS X, a web page at Amazon.com looks more like printed type to my eye than an anti-aliased comp in Photoshop 7 does. Windows Cleartype is almost as good, but it is off by default and most people dont know to turn it on. Hardware keeps getting better, faster, and cheaper, and I suspect that in the next version of Windows, Cleartype, or an improved technology that replaces it, will be on by default.
When that happens, even the fussiest art director will see that what weve been saying for all these years about CSS and semantic markup is true: you can make a great-looking page without setting all your text in Photoshop and exporting it as GIFs a great-looking page that remains accessible in text-only environments.
People working on the next version of Windows rave about it without spelling out what it will do. In addition to the expected OS-level web services and the embedding of the browser in all kinds of applications, I think Microsoft will try to compete with OS X by offering numerous high-quality fonts, as Apple does. They wont be the same fonts, but they will likely be comparable in quality and variety.
So, when you want XHTML text to display as Gill Sans in the Mac environment, youll be able to pick a roughly comparable face like New Century Gothic for the Windows people, and although the two fonts are not the same, the design effect will be quite similar and thanks to sub-pixel anti-aliasing, it will look really good in both environments. (You can already specify tracking in CSS, and it works all the way back to IE5/Windows. A little tracking allows the soft-edged text to spread in a way that looks good and maintains legibility.)
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